The Big Egg Hunt

The Fabergé Big Egg Hunt commissed over 250 artists to create eggs for a charity auction. For three weeks in April 2014 these eggs were scattered around New York City.

Thousands of 'egg hunters' downloaded The Big Egg Hunt App and 'cracked' each egg they visited using beacon technology.

This visualization allows you to explore the most popular eggs and locations.

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Explore the Data

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All images were taken from Paddle8.com. "Petey" by Jason Woodside shown here.

Data collected by Nomi using their beacon technology.

Visualization designed and built by George Murphy.

Which Eggs Had the Most Visitors?

Weekends Bid Price Similar Designs Location

This chart shows the cumulative visits throughout the 17-day hunt.
Egg hunters were most active during the two weekends.
Note the bigger slope on weekends:

Jeff Koon's egg was not the most-visited during the hunt,
but it fetched the highest bid at the auction: $900,000.
His egg was responsible for more than half of the total 1.6M raised by the auction.

Looking at the 250+ eggs, there were some common themes.
For example, both Curtis Kulig and Donald Baechler made smileys.
Many more visited Curtis' smiley:

The hunt included many well-known designers,
including Ralph Lauren and Tommy Hilfiger.
Lauren's egg was the fifth most-visited egg,
while Tommy Hilfiger's egg was one of the least-visited.
This disparity is likely due to location - Lauren's
egg was in Rockefeller Center, while
Hilfiger's egg was in the
Brooklyn Navy Yard.

Ambika Conroy

The Average Egg

Where Were the Most Popular Eggs?

Hotspots Soho Brooklyn Further Out

The most-visited eggs were in the spots with the most eggs - Rockefeller Center had 18 eggs and Time Warner had 12.

Few eggs were between 23rd and Houston, but many were below Houston. Of these eggs in Soho, the one by artist Dain had the most visits:

Eggs were scattered in Brooklyn between Dumbo and Coney Island. Brooklyn's most-visited eggs were at the end of the Manhattan Bridge, like Chrissy Angliker's:

All five boroughs had eggs. Three were in Sunnyside Queens, and three at the Staten Island Ferry. The furthest was April Gorkin's at the Bronx Botanical Garden:

Visualizing

The Big Egg Hunt

The Faberge Big Egg Hunt commissed over 250 artists to create eggs for a charity auction:

For three weeks in April 2014 these eggs were scattered around New York City:

Egg hunters downloaded the app and 'cracked' eggs they visited using Nomi's beacons.

Which Eggs had
the Most Visitors?

These charts compare eggs' cumulative visits during the 17-day hunt. Hunters were most active during the two weekends (pink):

The most-visited egg was Nick Matic's, with six times the visitors as the average egg:

Jeff Koon's egg was not the most-visited, but it fetched the highest bid at the auction. $900,000 of the 1.6M raised by the auction came from Koon's egg.

Among the 250+ eggs, there were some common themes. For example, both Curtis Kulig and Donald Baechler made smileys:

Many well-known designers made eggs, Ralph Lauren's egg was the fifth most-visited, while Tommy Hilfiger's egg was one of the least-visited:

This disparity is likely due to location - Lauren's egg was in Rockefeller Center, while Hilfiger's egg was in the Brooklyn Navy Yard:

Given that location played a big role in popularity ...

Where Were the
Most Popular Eggs?

All five boroughs had eggs. Three were in Sunnyside Queens and three in Staten Island. The furthest was at the Bronx Botanical Garden:

The most-visited eggs were in the spots with the most eggs - Rockefeller Center and Time Warner each had more than 10 eggs.

Eggs were scattered in Brooklyn between Dumbo and Coney Island. Brooklyn's most-visited eggs were near the Manhattan Bridge:

Many eggs were scattered below Houston:

Of these eggs in Soho,
the one by artist Dain had the most visits:

Want to explore the data on your own? Visit on a larger screen for the full interactive version.

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All images taken from Paddle8.com

Title egg is 'Petey' by Jason Woodside.

Data collected by Nomi using their beacon technology.

Visualization designed and built by George Murphy.